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                          KSD Process  
                                   

Phase 1

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Project orientation/briefing

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Written proposal/approval

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Marketplace audit and competitive research

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Strategic development

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Design exploration

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Presentation/work session

Phase 2

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Design refinement of selected direction

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Extension of design to further applications

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Presentation/work session

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Research where applicable

 

Phase 3

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Design finalisation and extension to remaining applications

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Supervision of final art

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Final presentation

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Submission of final reader proofs for client sign off

 

Phase 4

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Pre-production meeting

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Preparation of electronic artwork

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Production supervision

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Post project follow up

 

    
   
   
   
   
           
  Note: While consistent in principle, this process varies with project type
eg: branding, identity, architectural / environmental, packaging, literature, IT etcetera.